Jim Roche

With more than 30 years of success in senior management and executive sales positions with established companies as well as start-ups, Jim has successfully navigated the complexities of nearly every type of sales challenge.

ValueSelling Associates is the creator of the ValueSelling Framework®, the sales methodology preferred by sales executives around the globe.

Peter Hale

Peter Hale has led MZA’s research and analysis portfolio in the area of business communications as Principal Analyst and Programme Manager for more than 15 years.

Peter has had a specific focus over the past 5 years on the evolution to cloud based business communications solutions, the state of progression from premises based to cloud based solutions and how this varies by region and country.